What is Online Reputation Management

What is Online Reputation Management and how can it benefit your organisations and/or your brands? How can you automate the proces? Use SocialTracer from RD Internet.

The goal here is good public relations. Being mentioned in social media, newspapers or other websites can be a threat if there is criticism, but can also generate great benefits if such criticisms are reversed! The material monitored includes professional journalism and user-created content.

• Improve customer satisfaction by gaining insights from consumers or businesses about what is good and bad about your product or services.
• Increase perceptions of brand by creating opportunities to listen to and engage consumers.
• Gain insights about competitors and their customers? perceptions about their products and services.
• Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.
• Provide early warning systems for reactive and defensive PR.
• Reduce marketing spend by learning how to reach out to customers more cheaply.
• Help identify gaps for products and services which can be developed for profitable niche markets.